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▫ SAO PAULO
São Paulo ( pron. ; Portuguese for Saint Paul) is the capital of the state of São Paulo in the South East of Brazil. It is located at
The city (limits) has an area of 1,523.0 square kilometres (588.0 sq. miles) and a population of just over 11 million (2006 IBGE estimate), which makes it the most populous in the Southern Hemisphere. Because São Paulo is sprawling like Los Angeles, it has two definitions for its metropolitan area. By its CSA (Combined Statistical Area) type definition of metropolitan area, it is the second largest city with 29 million inhabitants (Complexo Metropolitano Expandido),. The more narrowly defined Greater São Paulo metropolitan area, which doesn't include Campinas, Baixada Santista and many other nearby areas (Região Metropolitana de São Paulo) has around 19.7 million inhabitants (2006), making it the fifth most populous metropolitan area in the world.
People from the city of São Paulo are known as paulistanos, while paulista designates anyone from the whole of São Paulo state, including the paulistanos. The city's Latin motto is Non ducor, duco, which translates as "I am not led, I lead". A famous nickname for the city is "Sampa".
São Paulo is also known for its smog, the sheer size of its helicopter fleet, unreliable weather, and multitude of skyscrapers, holding the 7th position in the skyline ranking.
History
Jesuit missionaries José de Anchieta and Manuel da Nóbrega founded the village of São Paulo de Piratininga on January 25, 1554. Along with their entourage, they established a mission named Colégio de São Paulo de Piratininga aimed at converting the Tupi-Guarani Native Brazilians to the Catholic religion. Located just beyond the Serra do Mar cliffs, overlooking the port city of Santos, and close to River Tietê, the new settlement became the natural entrance from the South East coast to the vast and fertile plateau to the West that would eventually become the State of São Paulo.
In the 17th and 18th centuries, groups of explorers who called themselves the Bandeirantes traversed forests and new territories within the Latin American continent searching for gold, diamonds and other riches. The Bandeirantes are regarded as being responsible for a great deal of the Brazilian territorial expansion beyond the Tordesilhas Line and for the discovery of many mines of precious metals and stones. There are several monuments in honor of their contribution to the city, including the Monumento das Bandeiras, one of the landmarks of São Paulo.
São Paulo officially became a city in 1711. In the 19th century, it experienced a flourishing economic prosperity, brought about chiefly through coffee exports, which were shipped abroad from the port of neighbouring city Santos. After 1881, waves of immigrants from Italy, Japan and many other countries emigrated to São Paulo in order to work at the enormous coffee plantations established in the State making it the only Brazilian state capital which Portuguese descendants are not the majority. At the beginning of the 20th century, the coffee cycle had already plummeted due to, among other factors, a sharp decline in international coffee prices. The local entrepreneurs then started investing in the industrial development of São Paulo, attracting new contingents of overseas immigrants to the city.
However, due to competition with many other Brazilian cities, which sometimes offer tax advantages for companies to build manufacturing plants in situ, Sao Paulo's main economic activities have gradually left its industrial profile in favour of the services industry over the late 20th century. The city is home to a large number of local and international banking offices, law firms, multinational companies and consumer services.
Another important historical landmark is the University of São Paulo's Law School, also known as Largo São Francisco, claimed to be one of the three first academic institutions in Brazil along with the Law School of Recife and the Universidade Federal do Amazonas. Originally installed into a monastery, it was founded by an Imperial Decree on 1 March 1828, shortly after the beginning of the Brazilian Empire, following the increasing need for lawyers and politicians. As wealthy Brazilians would often go to Europe to take undergraduate law courses, the Brazilian Emperor, Dom Pedro I, decided that it would be fitting to create a national law school. It began to attract students from across the country, who were a strong contributing factor to São Paulo's distinctly bohemian lifestyle.
Law and government
In light of its economic and demographic weight, São Paulo has always played a pivotal role in Brazilian politics. With a constituency larger than that of many Brazilian states, the mayor's office is viewed by politicians as a springboard for state and national-level offices.
São Paulo's most recent mayors were:
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